In a Webmaster Central hangout, someone asked if it mattered if a page used an H2 heading tag instead of an H1. “A page without an H1 title will it still rank for keywords which is in the H2 title?” ...

The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

A couple of days ago, we broke the news, that many are noticing a change where Google is using the header tag over the title tag more often these days for the Google search result snippet link. Some ...

A thread over at SEO Chat forums named <h1> - how many times ?, discusses how to properly utilize these tags to improve your page structure for search engine ranking ...