Web analytics are at the center of impactful digital marketing. To succeed you need to be the best seller. Becoming the best seller involves a combination of marketing strategies. In this article, I ...

Digital marketing analytics with the super power that data holds, can help in gaining access to who (will buy), what (will it serve) and where (will it sell) of your potential market.

AI can empower SMEs to automate campaigns, optimize ads in real time, and deliver a personalized experience to audiences.

What Are the Fundamentals of Digital Marketing? The fundamentals of digital marketing — understanding your audience, creating valuable content and measuring results — refer to the guiding principles ...

Considering the fact that marketers are expected to spend over 11 percent of their total budget on analytics in 2016, it’s clear that this is an area of emphasis.

Google's digital marketing evangelist breaks down five steps to starting your company on the right web-analytics track.

Using digital marketing analytics to bring the answers to the questions on the table, everything becomes more relevant, influential, and valuable to an enterprise.

In today's digital age, data analytics has become a cornerstone of effective marketing. For businesses in Australia, leveraging data analytics can provide invaluable insights that drive decision ...

Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes.