Web analytics are at the center of impactful digital marketing. To succeed you need to be the best seller. Becoming the best seller involves a combination of marketing strategies. In this article, I ...

Let's take a look at how you can harness the power of data analytics to drive digital marketing success.

Digital marketing analytics with the super power that data holds, can help in gaining access to who (will buy), what (will it serve) and where (will it sell) of your potential market.

In today's digital age, data analytics has become a cornerstone of effective marketing. For businesses in Australia, leveraging data analytics can provide invaluable insights that drive decision ...

What Are the Fundamentals of Digital Marketing? The fundamentals of digital marketing — understanding your audience, creating valuable content and measuring results — refer to the guiding principles ...

Considering the fact that marketers are expected to spend over 11 percent of their total budget on analytics in 2016, it’s clear that this is an area of emphasis.

Google's digital marketing evangelist breaks down five steps to starting your company on the right web-analytics track.

In the new-age digital marketing landscape, where businesses strive to stay competitive and reach their target audiences effectively, social media analytics plays a pivotal role in helping digital ...

The biggest challenge is that the expectation of web analytics is getting way beyond just the web: people want business data that shows the performance of the digital channel in a broader context ...

Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes.