Customer analytics is a process that unlocks invaluable insights into what makes your customers tick. Among many functions, it helps you develop features, products and services that you know your ...

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

Web analytics has been called easy by some and very hard by others, so which is it? Learn about the ease of web analytics in this post by Evan LaPointe.

Web Analytics is simply understanding the online presence and optimizing your website or marketing to your website or both, to increase the conversion.

Web Analytics may sound like something your IT department should deal with but it is in fact a key part of online marketing. Its primary function is measuring how well a web site is doing its job. The ...

How To Choose A Web Analytics Solution Choosing the analytics tool you will use to track what’s happening on your web site can be a time-consuming, expensive, and incredibly frustrating experience.

Let’s explore what Web analytics can, and can’t, tell you. Web analytics data is based upon “cookies,” small pieces of code placed on a computer when an Internet browser such as Internet ...

What is data analytics? What really delivers value from all the big data organizations are gathering is the analytics applied to the data.

Top 10 Web Analytics Segmentation Tips Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived from ...

Ultimately, marketers need to decide what the future of web analytics looks like for their organizations. Implementing a new analytics package is no small feat.