Google's Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites. URL parameters can create infinite URLs, causing crawl inefficiencies. E-commerce ...

Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to ...

Google's John Mueller said that some SEOs over focus on URL structure and that if your context from your pages aren't clear, then no URL structure can fix that. John wrote on LinkedIn: Often SEOs over ...

Google is deploying its own link shorteners, search.app and share.google, for content shared from Discover. The new short links obscure source websites but retain the ability to generate rich previews ...

Link Rot: URL shortening is a technique designed to turn long web addresses into shorter, more manageable links. This process can make life easier for web visitors, but it can also introduce a new ...

Google updated its Google image SEO best practices help document to recommend that you use the same image file name URL for the same image, even if you place that same image on different pages on your ...