Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

Our guide to all things strategy, from “adjacency expansion” to “value stick.” by HBR Editors What is strategy? This question may be familiar if you’re a seasoned HBR reader: It’s the title of a ...

Maximizing value from battery energy storage systems (BESS) isn’t just about having the right hardware – it’s about executing the right strategy. Lennard Wilkening, CEO and co-founder of Germany’s ...

If you read what Peter Drucker had to say about competition back in the late ’50s and early ‘60s, he really only talked about one thing: competition on price. He was hardly alone — that was evidently ...

Rupesh Dabbir is an Engineering Leader at Google with over a decade of experience building highly scalable systems in the cloud. Not long ago, a technology leader’s proudest achievement was a ...