Every business leader knows that continued success in ever-changing markets requires the right development, integration and execution of strategies. There are 4 Ps of marketing, which are considered ...

A marketing plan encompasses all of the financial, tactical and logistical aspects of selling a product. One of the tactical elements of a marketing strategy is product promotion. To successfully ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The chief technology officer (CTO) and chief marketing officer (CMO) play pivotal roles in ...

VidCon tapped Sarah Tortoreti as VP of marketing to head up the digital-creator and video confab’s promotional strategies worldwide. Tortoreti joins VidCon from Viacom‘s Nickelodeon, where she was ...