In predictive modeling, future events are predicted based on statistical analysis. Read this guide to understand how predictive modeling works and how it can benefit your business.

Predictive modeling uses known results to create, process, and validate a model to forecast future outcomes. It is a tool used in predictive analytics, a data mining technique.

There are a few different types of predictive modeling. Find out what makes each unique and how you can use them in your data projects.

Unfortunately, not many of today’s predictive audience models are being fed by sufficient, privacy-safe seed data to yield accurate addressability at scale. It’s also important for marketers to ask ...

Predictive analytics enables users to go beyond knowing what has happened to assess what will happen in the future.

At the recent Modern Marketing Summit, I moderated a panel, "Know Thy Customer: Predictive Modeling And Brands Doing It Right," in front of over 100 attendees in the very cool Altman Building on ...

Predictive modeling also means enhancing up-front resources. Upon what facts, data or theories is predictive modeling based? You can observe various health factors to identify persons at risk. In ...