Data-driven is a common business term, but few companies know what it means & how to achieve it. Learn more from Nephos CEO, Michael Queenan.

Today, the need for extreme data processing speed and scale requirements is spreading to an ever-greater number of companies in a larger number of industries.

What Is a Data-Driven Legal Department, Anyway? Companies that have harnessed the power of data have opened the door to make more transparent, objective and confident decisions. This can provide ...

There’s a lot of talk these days about data-driven businesses. What does that mean, and why is it so important? Simply put, a data-driven business uses data to make decisions. That might sound ...

The differences between being data driven and data informed and why sometimes it pays to use one or the other.

Understanding what makes a data-driven business is essential for any company wishing to remain relevant over the next decade.

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

If your brand is driving against some aggressive advertising goals in 2025 and 2026, real-time consumer data can supercharge ...

Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical guide for marketers to replace guesswork with actionable data.

Companies often express the desire to be data-driven – but what if the data isn’t right? Data democratisation could be part of the solution.