Data Analytics is the process of analyzing raw data to gain knowledge and insight for better decision making. Learn more now.

Data analytics can play a big part in moving the needle. How data is handled and the quality of it is extremely important.

Is your company struggling to to take advantage of it's analytics? It's likely one or more of these items are holding you back.

Every company is talking about analytics, but only a handful have a simple data analytics strategy.

In the digital age today, data analytics and marketing are closely interconnected. Data analytics plays a crucial role in shaping modern marketing strategies and help brands achieve results. By ...

What happens to analytics when the strategy isn’t clear? When your strategic objectives aren’t well-defined, a number of bad practices can drag down your analytics efforts.

While analytics initiatives often begin with one or two clear business cases, it’s important to ensure that the overall data analytics strategy is bigger than any single initiative.

In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.

IIMK's Data Analytics for Business Strategy: Tools and applications equip careerists with skills, enabling data-driven decision-making and strategic insights.