If you work as a writer or you’ve been looking around for some side work, you’ve probably heard the term “copywriting.” However, it’s not the same as many other forms of writing. So what is ...

Whether it's scrolling through a social media post or surfing websites, chances are a copywriter wrote the content. It is a popular misconception that copywriting is just about clever ads, when ...

The Importance of Copywriting In a saturated digital landscape, standing out is imperative. Skillful copywriting not only captures attention but also encourages repeat engagement. For those aspiring ...

David is the cofounder of Aloa, a platform for outsourcing software development. Aloa has helped 200+ startups/companies build their tech. Large language models like ChatGPT are revolutionizing the ...

What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. At its core the job simply entails creating text that moves readers toward taking an action.

Your website is ready for the next level, and it’s time to hire an SEO writer to give your content a major boost and start ranking higher with search engines. But should you hire a content writer or a ...

If you’re considering making the transition into copywriting, you’re in the right place. I’ve been a freelance copywriter since 2020, and it was the best decision I’ve ever made. Copywriting is what ...

That’s the sound of browsers backing away from your website, wallets clutched tightly in their hands, credit cards still unused. A sale [or a couple of hundred of them!] walking away from an ...

Writing is already hard enough, but writing with the goal of ranking in Google requires even more strategic planning. Successful SEO copywriters consider what users want, and how search engines ...

1. How did you end up being a creative? Back in the day, a friend of mine wanted to become a copywriter. Since I was clueless about most things, including what I was going to do with my life, I asked ...