When Robert Mason worked in recruitment at Clark Atlanta University in Georgia, he spent much of his time attending college fairs and meeting with interested students. But he noticed that not all ...

Forbes contributors publish independent expert analyses and insights. As the CEO of Command Education, I write about emotionally intelligent leadership and education. Today, the Common Application ...

What if you could apply to a college in your state knowing that you would be guaranteed a spot? That’s what the Common App is exploring this year with a full launch of its direct admissions program.

Early numbers suggest this fall’s application cycle could bring admissions offices a much-needed infusion of optimism after a fraught and transformative year. Preliminary data from the Common ...