Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was called a ...

Credit: Photos: Ragu, Trader Joe's, Starkist, Target, Aldi, Walmart Credit: Photos: Ragu, Trader Joe's, Starkist, Target, Aldi, Walmart This article may contain affiliate links that Yahoo and/or the ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...