Prime Vision’ service featuring gaming-style graphics comes as sports broadcasters seek to boost youth engagement ...

This year, all eyes are on BMW, who's upcoming Neue Klasse of vehicles looks to be a landmark product in terms of taking steps towards Level 3 autonomous driving and, my personal favorite, Augmented ...

Virtual reality uses technology to “transport” you to a digital space where you can move through and interact with a simulated environment. It’s just one type of extended reality, an umbrella term ...

Discover how Amazon Prime Vision is transforming European football broadcasts with real-time AR data and interactive stats to engage younger fans.

Is reality still reality when it is “augmented” reality? If you are a word purist like I am, then you might agree that the word “reality” must stand alone without the aid of adjectives or qualifiers.

Amazon is getting into the augmented reality glasses market, according to a report from The Information. The Seattle-based ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...

Augmented Reality Maintenance System (ARMS) team sent out more than 20 ARMS kits to the fleet in August, putting it closer to ...

Snap Inc. is rolling out an updated version of its operating system for augmented-reality glasses, a move that signals it’s getting closer to launching its first consumer smart glasses next year.