Prime Vision’ service featuring gaming-style graphics comes as sports broadcasters seek to boost youth engagement ...

This year, all eyes are on BMW, who's upcoming Neue Klasse of vehicles looks to be a landmark product in terms of taking steps towards Level 3 autonomous driving and, my personal favorite, Augmented ...

Virtual reality uses technology to “transport” you to a digital space where you can move through and interact with a simulated environment. It’s just one type of extended reality, an umbrella term ...

Augmented Reality (AR) is emerging as a transformative tool in education and training by superimposing digital information onto the real world. This technology facilitates interactive learning ...

Is reality still reality when it is “augmented” reality? If you are a word purist like I am, then you might agree that the word “reality” must stand alone without the aid of adjectives or qualifiers.

Amazon is getting into the augmented reality glasses market, according to a report from The Information. The Seattle-based ...

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...

Snap Inc is rolling out an updated version of its operating system for augmented-reality glasses, a move that signals it's getting closer to launching its first consumer smart glasses next year.

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

A researcher will support a new study exploring whether an augmented reality board game can help young people with ...

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key ...