Bird Box stars Sandra Bullock as a mother in a post-apocalyptic world where people must wear blindfolds in order to resist the powers of supernatural beings that can drive them to commit suicide.

In the challenge, Twitter users are actually blindfolding themselves (à la the Bird Box film) while they do anything from laundry, to running, and even riding a bicycle.

YouTube Revises Content Guidelines After Rise of ‘Bird Box’ Challenge In response to the 'Bird Box' challenge, in which people wear blindfolds to engage in daily activities just like Sandra ...

Sandra Bullock starred in the Netflix movie 'Bird Box,' which, guess what, has now inspired a social media challenge. (Photo by Theo Wargo/WireImage) ...