For a decade, DTC startups like Warby Parker and Everlane created a playbook for how to launch a successful brand. A new generation of founders wants to chart a different path. More layoffs at ...

In 2010, five New York City-based customers entered the apartment of Neil Blumenthal, a cofounder and current Co-CEO of Warby Parker, to try on glasses. Neil and the other cofounders – Dave ...

Warby Parker burst onto the scene in 2010 promising fashionable frames for a fraction of the cost of competitors. Its initial line of glasses sold for just $95, and profiles in fashion magazines ...

Warby Parker was one of the original direct-to-consumer brands, but now, the eyeglass-maker’s sales are split about evenly between its more than 140 brick-and-mortar locations and its online store.

Warby Parker, Inc. operates as an online retailer of eyewear for men and women. It engages in the business of selling eyewear products and providing optical services directly to consumers through ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Warby Parker, the popular direct-to-consumer eyewear company, has always had innovative and helpful ...