As marketers prep for an uncertain holiday season, Walmart is adding an innovation partner program to its Connect advertising network that opens access to popular third-party platforms like TikTok, ...

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes that ...

After announcing plans to purchase the company in February, Walmart has officially closed on its deal with Vizio, buying out the TV maker for over $2 billion, and it’s all about ads. Walmart confirmed ...

The Thanksgiving NFL broadcast will mark the first time that the Walmart Connect retail media network (launched in 2021 as a revamped version of the Walmart Media Group) will reach consumers via ...