Over recent years, virtual reality (VR) has emerged as a transformative tool in sensory evaluation within consumer research, offering a means to recreate realistic consumption contexts that enhance ...

Immersing in virtual reality (VR) nature scenes helped relieve symptoms that are often seen in people living with long-term pain, with those who felt more present experiencing the strongest effects.

Before virtual reality was a common gaming platform, it was seen as a wondrous new tech. Wearing that bulky visor with all ...

Stepping into a virtual forest or waterfall scene through VR could be the future of pain management. A new study shows that immersive virtual nature dramatically reduces pain sensitivity almost as ...

Immersing in virtual reality (VR) nature scenes helped relieve symptoms that are often seen in people living with long-term pain, with those who felt more present experiencing the strongest effects. A ...

Exposure to nature — even in a virtual setting — can enhance the emotional well-being and quality of life for older adults living with dementia. Published in the American Journal of Health Behavior, ...

Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset that many ...

CBS Texas is proud to announce the launch of its state-of-the-art Augmented Reality and Virtual Reality (AR/VR) broadcast studio, making it the only station in the region to offer this groundbreaking ...