Mattel wasn't lying when it said tons of toy properties would be getting the movie treatment following Barbie's success, as it's just been announced that View-Master is next in line. Via Variety, ...

You remember View-Master right? If you're a certain age — say over 30 — you might remember the sterescopic viewer that let you view 3D stories from popular cartoons and comics (I had one from The Real ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, is developing ...

Move over, superheroes! Toys might be the next intellectual property that takes the entertainment industry by storm. According to The Hollywood Reporter, Mattel Films and Sony Pictures will be working ...

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and ...

Mattel is continuing to bring some of its most iconic products to the world of movies, with the company announcing on Wednesday that a View-Master live-action movie is in the works. The movie is in ...

The toys of the past may have been cheesy, but you can’t deny the creativity needed to build something engaging without any electronics. One stalwart toy from this category is View-Master, the little ...

Sony Pictures and Masters of the Universe producer Escape Artists are developing a live-action film based on another Mattel toy line: View-Master, the 3D image reel viewer that was first introduced in ...