The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...

Add a personal Google Analytics tracking ID To start, you’ll need to sign up for a Google Analytics account.

Since many of the complaints last year around how AMP and Google Analytics don't really work well together, Google has been working on improving the accuracy of how Google Analytics tracks sites ...