The author discusses the use of the linear logit model in marketing research. A brief review of the linear logit model focuses on model formulation, estimation, evaluation, and inference procedures.

Recently, Artís, Ayuso, and Guillén (2002, Journal of Risk and Insurance 69:325-340; henceforth AAG) estimate a logit model using claims data. Some of the claims are categorized as "honest" and other ...

Estimation of demand is at the heart of many recent studies that examine questions of market power, mergers, innovation, and valuation of new brands in differentiated-products markets. This paper ...