The best way to get eyes on any product is through ads, and the video game industry is no different. While everything is mass-produced now and instantly accessible, there have been times in video game ...

We may earn a commission from links on this page. You might be wondering why a video game website like Kotaku is writing about sports, but the connection between games and sports runs much deeper than ...

Sega is emulating its ancient feud with Nintendo through a Sonic Racing: CrossWorlds commercial that mocks Mario Kart World for Nintendo Switch 2.

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

The First Descendant developer Nexon has been accused of using generative AI to create advertisements for its free-to-play online shooter, and players are quite upset – partly because of the ethical ...

Google AdSense will remove the ability to block the video games category of ads. So if you previously told AdSense not to show ads related to video games on your site or in your apps, that block will ...

2019 was an exciting year for games. Gamers around the world watched events in awe as Keanu Reeves took the stage at E3 and Reggie Fils-Aimé took the stage at Cornell. Every day the library of games — ...

From the Halo TV show to God of War, here’s what video game companies spent millions of dollars showing to football fans God of War Microsoft Nintendo PlayStation Pokémon If the job of an ad is to ...