QR codes aren’t new technology. They’ve actually been around for 30 years, but their adoption has skyrocketed in recent years.

Mall of America is also using QR codes throughout the holiday season with employee T-shirts and signage that lets users enter a grand prize for a $1,000 shopping spree.

Fueled by a desire for touchless transactions, QR codes popped up everywhere in the pandemic. Businesses don’t want to give them up.

After declining in popularity for a time, QR codes are back, offering a seamless bridge between physical and digital experiences to enhance multichannel strategies.

So rather than experience the instant gratification of winning a prize, kids can borrow their parents’ phone, download a special app, then scan the code inside and play a baseball-themed game.