If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group depending on where they might be in your sales funnel.

If you need to conditionally split values into multiple columns in Microsoft Excel, consider using the IF() function. Here's how.

A free drawing application that allows easy sketching and memo writing on the iPad is "Paper by FiftyThree". It is highly appreciated at the App Store for ease of drawing that is unlikely to be ...

How to Use the IF Function in Excel to See Who Has Paid. Excel's IF function validates a cell's contents, determining whether it meets criteria that you set. It provides no information beyond what ...

IF functions are a versatile means to tailor ads to users in real time. Speed up the workflow and free up bandwidth to focus on things that truly count.