Since the dawn of the Roblox metaverse, players have represented themselves with unique usernames. Some even take hours on end to settle on a creative name.

A Roblox player spent over $8,000 changing their username. The player renamed their account 802 times, revealing unusual spending habits.

Short sellers accuse Roblox of inflating user stats and enabling child exploitation Hindenburg Research, known for publishing damaging research it profits from, has been criticized for its practices.