If you have sensitive skin, this ultra gentle serum could be the answer to your skincare woes. A mix of pro-vitamin B5 and Avene thermal spring water soothe, soften, and calm skin while also boosting ...

Get ready to spread joy, Ulta Beauty’s making it super easy for you to check off your shopping lists with these 10 holiday makeup gifts. Nothing is more frustrating than trying out a new ...

Rihanna’s Hella Thicc mascara may have launched earlier this year, but it’s already a fan favorite. It’s got hundreds of five-star reviews on Ulta Beauty’s website, with shoppers calling ...