A great logo can offer more than an aesthetically appealing design. The best offer a subtle reflection of a company or ...

Shortly after Jaguar's controversial rebrand (rest assured, that's covered in our list), we saw the rebrand of car maker Audi ...

What FIFA’s new controversial logo reveals about the power of branding From FIFA's latest design to a hot AI ... retains the brand recognition of both companies, but creates something new ...

Rocket Companies revealed a new look Tuesday, part of a rebrand it says is aimed at bringing one visual identity to its ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its ...

Detroit-based fintech company Rocket has unveiled a slick new logo that unites the Rocket Companies brand under one ...

Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead, it's a river (or road) leading into an A. This image lasted until 2000, but it's strange that Amazon's logo didn't ...

Logo design is tricky - just ask Sears ... to be criticized of copying another company's logo. In fact, famous companies from Starbucks to Disney have been involved in lawsuits to protect their ...

Is your logo safe? As a brand expert and CEO of a logo design company, I'll reveal whether you're exposing your brand to risk. Choosing a logo type, after understanding the positives and negatives ...