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Walmart’s logo got its first facelift in nearly 20 years
Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past.
Walmart unveils new logo
The design takes inspiration from founder Sam Walton's classic trucker hat, blending the brand's history with its contemporary image.
Walmart logo redesign: See the retailer's updated brand look
Retailing giant Walmart has unveiled a new logo to start the new year. The “brand refresh” of its identity, as the chain is calling the move, includes some nods to its past. Walmart said its new color palette of True Blue and Spark Yellow “leans on the retailer’s most recognizable tones and its heritage of blue,
Walmart debuts brand new logo after almost 20 years in bid to 'keep the brand fresh'
Several stores have been getting a refresh, but they aren't the only thing. The logo has received an update, though it’s not as dramatic as you may be expecting
Walmart Logo Rebooted for the First Time in Years
For the first time since 2008, the big-box chain has updated its logo, taking a nod from the font that was inspired by a trucker hat that founder Sam Walton was known to wear. The
Walmart Unveils a Refreshed Logo to Reflect Evolution and Heritage
Walmart is starting 2025 with a bold new look. For the first time in almost two decades, the retail giant has updated its logo as part
Walmart is getting its first logo ‘refresh’ in 17 years—and its marketing chief explains why
"I wouldn't call this a rebrand, but really a refresh to reflect who we are today," Walmart U.S. Chief Marketing Officer William White tells Fortune. "The Walmart of today is very
Walmart’s New Logo Is Making The Internet Mad
Broadly, the internet’s reaction veers between rage and bemusement at the new Walmart logo—but this launch is an interesting case study about social media reacts to change and how cognitive biases dictate online behavior.
Walmart's First Logo Change In 20 Years: Here's What You Need To Know
According to CNN, the new logo is the "first facelift" that it got in 20 years. Walmart is not immune to the changing shopping landscape in the U.S. It also evolved to meet the needs of consumers without sacrificing the affordability of its offerings,
Walmart Updates Logo In Retailer's First Rebrand In 17 Years
Walmart is making a subtle yet noticeable tweak to its logo for the first time in nearly two decades. The retail chain announced "a comprehensive brand refresh" in a news release on Monday, Jan. 13. It's the first logo change for the 63-year-old company since it removed the star between "Wal" and
16h
Walmart's new look was inspired by founder Sam Walton's iconic trucker hat
One of Walmart founder Sam Walton's iconic hats served as retro inspiration for the retail giant's first major brand refresh ...
grocerydive
12h
How Walmart’s latest brand refresh reinforces bigger digital ambitions
Jones Knowles Ritchie assisted with a refresh that introduces more vibrant colors and promotes the brand’s spark logo as a ...
AFAQS
27m
Walmart has a new logo; internet can't tell the difference
The redesign is inspired by founder Sam
Walton's
classic trucker hat, merging
Walmart
's historical roots with a modern image. The color palette includes True Blue and Spark Yellow, maintaining the ...
10h
Walmart Refreshes Image With New Brand Identity
Walmart announces on Monday an updated brand identity which includes subtle changes to its wordmark and spark logo, as well ...
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