One of Walmart founder Sam Walton's iconic hats served as retro inspiration for the retail giant's first major brand refresh ...
Jones Knowles Ritchie assisted with a refresh that introduces more vibrant colors and promotes the brand’s spark logo as a ...
The redesign is inspired by founder Sam Walton's classic trucker hat, merging Walmart's historical roots with a modern image. The color palette includes True Blue and Spark Yellow, maintaining the ...
Walmart announces on Monday an updated brand identity which includes subtle changes to its wordmark and spark logo, as well ...