Google's worldwide search empire is built on artful leverage of text analytics fundamentals. (AP Photo/Virginia Mayo, File) When business people talk Big Data, they often focus on the complexity ...

This online data science specialization is ideal for learners interested in tackling advanced advertising and marketing analytics using three advanced methods: text classification, text topic modeling ...

Using Python to recover SEO site traffic (Part one) A way to speed up the critical job of traffic analysis in recovering from a bad redesign or site migration. Masterfully coded in python, step by ...