Finance of America Reverse (FAR) has announced the launch of a new advertising campaign, which includes the creation of a dedicated commercial to air on television after the company has been ...

Verizon-backed digital wireless service visible has debuted an ad campaign in partnership with content agency Jelly that puts New York City actors to work by acting out dramatic cell phone testimonial ...

People approach Ruth Limtiaco all the time to say they have seen her photo or heard her voice on the radio. It’s not because she’s a public relations executive — it’s usually about her advertisements ...

Testimonials are widely used in advertising to promote commercial products and services, which speaks to their effectiveness. While it’s fine to use testimonials to promote a shampoo or a lawn ...

There's a lot of marketing advice out there for online businesses. Whether you're a retail business trying to drive sales online, a SaaS company trying to get leads or anything in-between, there are ...

Patient testimonial videos on the brand.com homepage for Premarin, an estrogen tablet manufactured by Wyeth (now Pfizer), overstated the drug’s efficacy and minimized risks, while a journal ad for ...

With 40% of people using creator recommendations on Instagram when shopping, according to Meta, the platform is expanding its Partnership Ads feature with “Testimonials” – a way for creators to ...

Sen. Martha McSally has a new campaign ad featuring a cancer survivor who talks about how her “path collided” with McSally, whom she describes as a champion for protecting those with pre-existing ...