People approach Ruth Limtiaco all the time to say they have seen her photo or heard her voice on the radio. It’s not because she’s a public relations executive — it’s usually about her advertisements ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Instagram’s rolling out a new element within ...

Finance of America Reverse (FAR) has announced the launch of a new advertising campaign, which includes the creation of a dedicated commercial to air on television after the company has been ...

There's a lot of marketing advice out there for online businesses. Whether you're a retail business trying to drive sales online, a SaaS company trying to get leads or anything in-between, there are ...

Testimonials are widely used in advertising to promote commercial products and services, which speaks to their effectiveness. While it’s fine to use testimonials to promote a shampoo or a lawn ...

Verizon-backed digital wireless service visible has debuted an ad campaign in partnership with content agency Jelly that puts New York City actors to work by acting out dramatic cell phone testimonial ...

An ad for "Nuclear Nano Technology Weight Loss Pills" features a woman claiming to have lost 100 pounds in a month. A nanosecond before the ad ends, a super flashes: "Result are not typical." Indeed.

Patient testimonial videos on the brand.com homepage for Premarin, an estrogen tablet manufactured by Wyeth (now Pfizer), overstated the drug’s efficacy and minimized risks, while a journal ad for ...

When John McCain railed against the Bush administration or bucked his party on campaign finance reform, he was his Democratic colleagues’ favorite Republican. But their praise is coming back to haunt ...

Several companies are using fake accounts on Twitter for testimonials used in Facebook ads regardless of the Facebook policy that doesn't allow "misleading claims." Sources from Independent said that ...