Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.

Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play.

Roblox is rolling out in-game virtual billboards that will show video advertisements to players. The gaming platform has confirmed that these ads will help it to draw revenue from its games that ...

As the name suggests, these are video ads that users can opt to watch in order to receive an in-game reward, something Roblox is calling "immersive advertising." ...

Roblox anticipates strong annual bookings growth, with ad revenue as a major stream, supporting future profitability. See why we rate RBLX stock a buy.

The ad experience we offer on the platform is built to be immersive instead of disruptive, and true to the Roblox experience that our community of creators, users, and brands know and love." ...

Anzu has made a partnership with Top Down Games, a Roblox game development group, to enable ad campaigns in All Star Tower Defense.

Roblox, the virtual world platform with 71 million daily users, has struck a deal with PubMatic to enable programmatic media buying of Roblox’s video advertising inventory when it becomes ...