Taylor Swift and Travis Kelce's engagement became a major marketing phenomenon, amplified by social media buzz and strategic ...

Swift and Kelce may have shared their love story with the world, but they are planning to keep their nuptials ultra private.

Taylor Swift makes us all a bit irrational, but she gives us cause to be. Since her debut, Swift has been able to balance commercial success and artistic integrity with diaristic songwriting that ...

Target has announced that 500 stores will remain open at midnight for Taylor Swift's new album. Here's when, which Florida ...

Shopify reports Taylor Swift's "Showgirl" era boosts sales across various brands, with significant increases in themed items ...