Now, rumors are swirling about a possible collaboration between Taylor Swift and Mattel for a line of Eras Tour Barbie dolls.

If there’s anyone who can one-up Taylor Swift...well, it’s that doll who became a smash hit movie, and is now pulling in fans ...

Whether you dressed in head-to-toe pink for a Barbie screening or booked a day off work to sit in a virtual queue for Taylor Swift tickets, 2023 might just be the year that hype culture peaked.

Taylor Swift, you’re old news. This week, it’s all about Barbie. The long-awaited, first live-action movie about the world’s best-selling fashion doll arrives in theaters this weekend with ...