Ask any high performer at the top of their game what success looks like, and you’ll usually hear a version of this: growth, impact, influence, performance. But behind closed doors—when the KPIs are ...

This week there was a shift in clients; one client fell off my client list but a new one came aboard. It made me wonder if I really was all that successful as a virtual assistant, or was I just ...

Attribution and incrementality quantify different things: Attribution looks at the touch points along the journey that have impacted purchase. It’s correlative rather than causal because while it ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Artificial intelligence — generative AI, in particular — is the talk of ...

When thinking about hopes and dreams for our careers, we tend to assume that the longer we stay in a particular career, the more successful we will be. But how do we define, let alone measure, “career ...

The concept of “investing success,” as it often appears in the media, is a tangled web to me. Every time I read something about the topic, I can’t help but feel that the authors are confusing two very ...

MIT reports 95% of enterprise AI projects fail, but what if success is happening where we're not looking? The real revolution ...

The rise in ad blockers and super apps in mobile-first markets make Asia unique when we think about advertising measurement. However, despite advertising’s technological advancements, we have never ...