Research by marketing/advertising scholars has yielded anything but definitive results when testing whether subliminal advertising is capable of persuading consumers. Recent research in social ...

Research on perception without awareness has provoked strong emotional responses from individuals within and outside the scientific community, due in part to the perceived potential for abuse of ...

In our previous study 1, subjects carried out an attentionally demanding letter-identification task 7 in the fovea while a coherently moving, random-dot display that was below the visibility threshold ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now A new study by Anthropic shows that ...

Subliminal advertising first made its modern debut in a 1957 advertisement, during which a brief message flashed, telling viewers to eat popcorn and drink Coca-Cola. Since that time, subliminal ...

The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

These days, at 85, soon to be 86, local psychologist Edwin Yager, is making it his personal mission to spread the word about the effectiveness of what he considers to be “the treatment of the future” ...

Pope Leo XIV shared a "subliminal" sign of his "natural power" that could stump world leaders like Donald Trump, a body language expert has told The Mirror. Chicago-born Pope Leo XIV shattered ...

Our experience of vision wavers between activity and process. Certain artworks help us make that distinction conscious and give it meaning. Little contemporary art draws us toward the process side ...