This paper will prove how advertising successfully grew a little-known cheddar cheese brand with awareness and perception problems into a 'lighthouse' brand – a brand with 'attitude' that got the ...
Nigel White, Secretary of the British Cheese Board, says Scotland's Seriously Strong Cheddar is the way forward "Scotland’s Seriously Strong Cheddar is produced in a creamery in Stranraer.
These are orange-skinned soft cheeses that can be mild or very strong, depending on how ... cheaper options such as a simple cheddar or cream cheese (frequently branded as soft cheese) offer ...
Home to well-known varieties such as cheddar and stilton, the UK cheese market has a strong footing in the global market. After whiskey, milk, and chocolate, cheese is the fourth most exported ...