Advertisers will soon be able to buy ads on Netflix using Amazon's tech. It's a sign of the intensifying rivalry between The ...

NFLX-AMZN DSP deal expands reach to 94M ad users. NFLX up 40% YTD as ad tier drives 55% of signups, supporting 2025's revenue ...

Buyers will have direct access to the streamer's inventory through Amazon's demand-side platform starting in the fourth ...

Advertisers using Amazon DSP will now enjoy direct access to Netflix’s ad inventory. The offering will be available in the ...

The partnership extends Amazon Ads' efforts around all major streaming platforms. Amazon Ads already has deals with NBCU (Peacock), WBD (HBO Max), Fox Corp. (Tubi and Fox One), Paramount Skydance ...

Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.

Amazon has been executing on a plan to be No. 1 in a key area of adtech. Industry insiders say it's made gains on rivals The Trade Desk and Google.