STARBUCKS has promised to make major changes to its menu and prices in an attempt to win back customers and boost dwindling ...

Brian Niccol took on the role of Starbucks' chief executive in September of this year and has announced that he wants to look ...

The new boss of Starbucks has promised to simplify its "overly complex menu" as the coffee chain attempts to win back ...

We’ve drifted from our core, and customers are visiting less often.” – Brian Niccol, the new Starbucks CEO, didn’t mince ...

Starbucks (SBUX) faces challenges as new CEO Brian Niccol looks to turn around the coffee giant amidst declining sales in the ...

Starbucks is set to release its annual earnings on October 30 making it a crucial time to reassess the company's valuations.

Starbucks boasts a bevy of beverages both caffeinated and not, the most popular of which keep customers coming back on the ...

Brian Niccol, the newly appointed head of the coffee chain, has outlined a plan to simplify the company’s menu and reassess ...

Brace yourselves, Starbucks fiends — the company is putting BOGO deals on the back burner and restoring full prices to menu boards. The Seattle-based multinational chain announced it would dial ...

STORY: Starbucks has suspended its 2025 forecast as CEO Brian Niccol works to fix the global coffee chain.In preliminary ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...