Starbucks boss shakes up menu to win back customers
The new boss of Starbucks has promised to simplify its "overly complex menu" as the coffee chain attempts to win back customers and boost falling sales. Brian Niccol said the company needed to “fundamentally change” and said it would review its pricing.
Starbucks shares fell in premarket trading on Wednesday after the global coffee chain suspended its 2025 outlook and reported ...
Related: Starbucks CEO gets unexpectedly tossed; analyst resets stock target “I am excited to join Starbucks and grateful for ...
A tall cafe latte at Starbucks is $4.72 with tax, while the same drink clocks in at $5.25 at Giant’s kiosk. At Target, it’s ...
Starbucks Corp. shares declined after sales plunged for the third consecutive quarter and the company pulled its guidance for ...
Amid the harsh feedback, Starbucks rolled out discounts for its rewards members this summer, such as 50% off of one drink ...
To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...
The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and ...
Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...
Starbucks stock has been the better buy of late, but investors shouldn't assume that will remain the case over the long term.
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