A 'SpongeBob SquarePants' game will launch on Roblox for the first time through a deal between Paramount and Gamefam.

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Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.

The metaverse quest will be live on Paramount and Gamefam's SpongeBob Simulator for Roblox users Feb. 2-19. The big game will also be broadcast on Nickelodeon for the first time, where it will be ...

The Roblox team discusses how the additions point to where Roblox is starting to flex across platforms, into VR, and eventually maybe AR too.