Sahlman, William A., and Ryland Matthew Willis. "Procter & Gamble 2000 (A): The SpinBrush and Innovation at P&G." Harvard Business School Case 804-099, November 2003.

The best electric toothbrushes reduce plaque, freshen breath and keep gums healthy. For those with more serious matters in mind, electric toothbrushes are way better for whitening than manual ...

There are numerous factors involved in sustaining good dental health, the most critical of which is selecting the appropriate toothbrush. Manual toothbrushes are often the preferred choice because ...

Choosing the appropriate toothbrush can drastically affect the cleanliness and overall dental health throughout the course of your orthodontic treatment. When looking for the best toothbrush for ...

Caroline Igo (she/her/hers) is a wellness editor and holds Sleep Science Coach and Stress Management certificates from the Spencer Institute. She received her bachelor's degree in creative writing ...

Every electric toothbrush will clean your teeth, but some come with extra features and accessories that can bump up the price. Find out about the best electric toothbrush features and whether they're ...

We have tested the best electric toothbrushes for kids: From toddler-friendly products to fun-filled gadgets for pre-teens, these are the best toothbrushes to look for during the Black Friday sale.

Nine-year-old Nicholas Racobaldo doesn't remember what it's like to clean his teeth with an ordinary toothbrush. For two years, he's been using an electrically charged gadget with high-speed ...

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Samba, a new, recently launched robotic toothbrush aims to address this disparity and make good oral care accessible to all, regardless of ability. “Originally, we created Samba to make brushing ...

The Ordo Sonic+ is one of the best no-frills electric toothbrushes we have tested. With its beautiful design and exceptional battery life, it is unmatched compared to other models at the more ...