Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive.

Roblox RBLX recently unveiled the trailer of Godzilla X Kong: The New Empire on its platform. It is the first instance of a 2D trailer transforming into a 3D playable game on the platform. This ...

Roblox (RBLX) unveils the trailer of Godzilla x Kong: The New Empire on its platform and provides an interactive experience for viewers.

To encourage participation, “Godzilla x Kong Obby” dishes out collectibles that can be redeemed for exclusive Roblox gear, including Godzilla’s tail and head and Kong’s head and axe. The Gang, a ...

The Roblox Islands Godzilla vs Kong event went live on March 19 at 12 PM PST. Unfortunately, the event will only last for two weeks.

By redeeming the Godzilla x Kong Obby codes mentioned here, you'll earn free Orbs (in-game currency), with which you can purchase limited edition Godzilla x Kong-themed UGCs for your Roblox avatar.

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Roblox is to host its third Creator Challenge this summer in partnership with Warner Bros that aims to teach kids how to code games.