Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.

Learn how to implement tracking tags using Google Tag Manager for Google Ads, Bing Ads, Facebook, Twitter & LinkedIn.

How to Set Up Offline Conversions in Google Ads Offline conversion tracking is fast becoming necessary because of recent updates. Learn how to set them up and the underlying strategy here.

Setting Up Conversion Tracking Google Ads Google Ads has the advantage of working very simply with Google Analytics 4 (GA4), a free platform that can be easily linked to the vast majority of websites.

Google Ads introduced wizard-style form tracking in Tag Manager that enables codeless event creation for lead form submissions Advertisers can now set up conversion tracking via a user-friendly ...