Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

Microsoft replaced its traditional Go-To-Market (GTM) campaigns with eight Customer Campaigns, which consist of preconfigured software stacks that meet the needs of software architects ...

Creating an effective go-to-market strategy and getting people on board is a skill a founder must learn to be comfortable with. This includes convincing your first believers to get on board.

If you find the tactics you've selected are too costly, you can go back and make revisions before you arrive at a final budget. You can adapt this plan as your business grows and your marketing ...

The moves, announced at this week’s SAP Global Partner Summit, include a new go-to-market and revenue-share plan for partners, a new dashboard for tracking partner interactions with SAP and ...

A search on Sony delivers 830 million results. Too many marketing plans focus on the data instead of the recommended plan of action. This is a huge miss. Most marketing plans go off the tracks in the ...

With technological advancements, changing customer expectations and global market dynamics, businesses must adapt their go-to-market (GTM ... any successful B2B GTM strategy is the product ...

As companies try to stay ahead of the curve—or, if many are honest, just keep up—it is as important as ever to have a documented, objective and accountable digital marketing plan. Whether it ...

Back Market said it wants to find new distribution channels and go premium so that more people ... up buying a new device along with a long-term plan. Back Market is going to partner with telecom ...

Report Ocean has published a new report on the Saudi Arabia Commercial Interior Fit Out Market, delivering an extensive analysis of key factors such as market restraints, drivers, and opportunities.