I recently posted about my new book “Done For You Sales Scripts” on LinkedIn. It sparked an interesting debate about whether scripts are useful or not. You can see the whole discussion here. Some ...

With a first-of-its-kind mobile roleplay platform, Practis allows businesses to use their sales script like never before. Opinions expressed by Digital Journal contributors are their own. There are ...

Writing an effective sales script takes more than simply listing the features of a product or service. It requires comprehensive knowledge of whatever it is that you’re promoting, a firm grasp of the ...

Many sales teams will develop a loose “script” to follow as a foundation for their pitch to new prospects. While it’s smart to have a basic script as a jumping-off point, it’s crucial to ensure that ...