Sales scripts help keep your sales team on the same page when contacting leads, prospects and customers. This guide explains how to develop a sales script that works.

Many sales training firms are still flogging the notion that you can sell by following a script. All you end up doing is irritating your customers.

How to Write a Sales Marketing Script. Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process ...

A great cold call script helps reps make a positive first impression. You can customize these examples and start using them right away.

The sales script should also include a value proposition, or what's in it for the customer. Examples of effective value propositions may include, "Our service can save you time," or "My product ...

Use a video sales letter to attract cold traffic that may not even realize they have a need for your product or service.

While it’s smart to have a basic script as a jumping-off point, it’s crucial to ensure that the language used in any communications with potential clients or customers doesn’t come off as ...

Selling is the primary performance-related activity in the sales job, yet descriptions of the task-specific knowledge of sales personnel are rare. In a two-phased (free elicitation and validation) ...