Sales scripts help keep your sales team on the same page when contacting leads, prospects and customers. This guide explains how to develop a sales script that works.

Many sales training firms are still flogging the notion that you can sell by following a script. All you end up doing is irritating your customers.

A great cold call script helps reps make a positive first impression. You can customize these examples and start using them right away.

How to Write a Sales Marketing Script. Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process ...

Use a video sales letter to attract cold traffic that may not even realize they have a need for your product or service.

While it’s smart to have a basic script as a jumping-off point, it’s crucial to ensure that the language used in any communications with potential clients or customers doesn’t come off as ...

Selling is the primary performance-related activity in the sales job, yet descriptions of the task-specific knowledge of sales personnel are rare. In a two-phased (free elicitation and validation) ...

Sales scripts aren't effective at selling because salespeople using scripts listen only to counter prospects' objections. Scripts don't work because they undermine truly listening, showing empathy, ...