Gwyneth Paltrow appeared in a viral ad for Astronomer, a tech company. Astronomer had earlier gone viral after its CEO and head of HR were filmed at a Coldplay concert. Ryan Reynolds' company Maximum ...

Actor Ryan Reynolds’ company, Maximum Effort, has made a name for itself with its irreverent video spots. Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...

After a Coldplay concert "kiss cam" scandal involving two Astronomer executives went viral, the data startup tapped Ryan Reynolds' agency Maximum Effort to spin the moment into a marketing win. The ...

Reynolds has launched a limited-edition Aviation Gin bottle, which he recently promoted with a humorous commercial. The ad begins with Reynolds introducing himself. He reveals that he recently worked ...

Maximum Effort is not just a clever name—it has been the pulse of Ryan Reynolds’s second act. What started with self-aware ad stunts turned into full-blown brand magic, from Aviation Gin to Mint ...